Think of yourself as a brand
What do you want people to think when they see/hear your name?
Is there a certain subject or topic you have an interest in? Something you want to be recognised as an expert or are leader in a set field?
Name 1 thing you want linked to your name or brand?
Once you understand how you want to been perceived as, start to be much more strategic about your personal brand goals.
Please be human. A strong personal brand can bring returns whether you are working with an organisation or leading it through a digital media phase.
Be aware of your Brand!
You can’t mold what your audience thinks of you, without first understanding your current status in the digital scene. In other words, key your name in on google and setup alerts for your name or product’s on a regular basis.
If you suffer the fate of being call John Smith think about using your middle initial or middle name to differentiate from the crowd. Encourage engagement to build a strong personal brand is just as much about being spoken about as it is about creating the conversation
Create a personal blog or website
Having a personal website for yourself is one of the best ways to increase your ranking for your name on the search engines. Keep it simple two to three page site with your likes, link it to your social platforms, and a brief bio about why you and not the others.
Become creative about adding value interactions
Find ways to add value to your audience by creating or curating content that’s in line with your brand. Remember the audience you’re wanting to connect with they don’t always care about the latest product but maybe what more can they do with the product you sold them 3 years ago!
Be purposeful in what you share
Every tweet you send, every status update you make, every picture you share, contributes to your personal brand. Once you understand how you wish your message to delivered, you can start to be selective about your personal brand and areas of expertise.
Align with other strong social speakers and your top companies
Your personal brand will be strengthened or weakened by your connection to others. Find others who want to convey the same message as you for example use twitter lists and follow members that are interested in #IBM. What hidden opportunities are available within your company which you have yet to tap? Think about one of your top 20 companies post to that company’s blog twitter account to see if they have customer issues being reported back to them then apply your product to that brand and bingo you have a opertunity to improve the relationship.
Reinvent and be relevant
A strong personal brand is comes down to what’s your story? Take a second to think of celebrities you know who have a strong personal brand. Tim Cook, Martha Stewart. Richard Branson or Bill Gates. They are all have a very clear story and a regular theme behind there story’s. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be unified theme. If you need help defining your story,
Importantly, remember that a strong personal brand should be evolving, relevant and you! It’s the easiest thing to talk about as no body understands you better!